The lead flow is begining to build as we launched Facebook ads on 9 schools over the weekend. Our cost per lead is much lower than current direct mail rates and expsoure is significantly greater. What is most exciting is what we are learning about our target audience. Over 50% view us on an iphone, 30% on an android phone and 18% on desktop.
I feel like the main character in the movie Lucy. Lucy was played by Scarlett Johansson. She was a woman who gains psychokinetic abilities when a nootropic drug is absorbed into her bloodstream. Basically she gets crazy smart and rapidly develops amazing skills as her brain power is expanded. The amount of insight and ability to adapt rapidly using the tools we have and online advertising is incredible.
For example, the form below now pops up on the ltcrplus website. Visitors click learn more and fill out their name and email. We grabbed 10 leads this weekend from people who navigated there from our ads or promotions.
The learning curve is fast and these are exciting times at LTCR. Let us know if you have any questions. Leads will be coming out daily as speed is very important is the online space.