The headline above was just used in one of the most successful marketing campaigns LTCR has run in over 3 years. As was discussed on the last National Sales call (sorry I missed it), we continue to refine how we tell the LTCRplus story. A year ago we launched a new innovative program based on twenty years of experience and what people actually need when it comes to the complex emotional and financial challenges of long-term care. Now we have found a way to tell that story that produces outstanding results.
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One of the best benefits of our national producer award trip is the collective experience and brain power that is assembled and the ideas that come out of it. Those few days in the beautiful Florida weather talking about our business with the best LTC sales agents in the industry was truly inspiring.
After uncovering a system issue with Mutual of Omaha we were finally able to get a 5% discount approved for the America Society of Mechanical Engineers (ASME). If you have any older leads for this group, now is a great time to go back and work them.
Happy new year. We are please to start the new year off with affinity discounts approved for two groups. The American Veterinary Medical Association and the New Jersey CPAs have both been approved for a 5% afinity discount with Mutual of Omaha. AVMA was mailed about 8 weeks ago and many leads were just assigned. This should help in securing sales.
Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows. ... Stories are about collaboration and connection. They transcend generations, they engage us through emotions, and they connect us to others.Jan 17, 2011
We want the best leads we can develop at the lowest possible cost. As we mentioned in earlier blog posts, we are learning every day. Some early feedback showed we were finding prospects who did not go to the school we targeted. We fixed that issue with specifc targeting charges.
For 30 years the LTC industry has tried to figure out a way to reach the sandwich generation (adults who have aging parents and children of their own that they are still raising). Nothing has worked.
When you use direct mail to advertise it is a one time shot. No one brings their mail over to a friends and asks their opinion. With Social Media advertising someone can refer their friend to your advertisement by simply typing in the advertisement below. Look at the example below where a Purdue Alum referred 2 people to look at our offer.
On today's National call Richard Brief metioned that his best engagement with his leads was to ask questions and see which area of the program they were interested in - leading with some of the other benefits outside of insurance. It is a good reminder that this business was built on the home interview vs the home sales presentation.