Happy new year. We are please to start the new year off with affinity discounts approved for two groups. The American Veterinary Medical Association and the New Jersey CPAs have both been approved for a 5% afinity discount with Mutual of Omaha. AVMA was mailed about 8 weeks ago and many leads were just assigned. This should help in securing sales.
Our marketing plan is in full swing as we deploy 4 different marketing channels targeting age and income appropriate prospects for LTCRplus:
IP Targeting - Finding our members online and showing them display banner ads
Mass Market Emails - a direct email to prospects letting them the advantages we offer for LTC planning
Post Card Mailing - branded post cards driving members to request information from us on LTCRplus.
Facebook Ads - lead generation ads built around specific agent markets and schools.
The results are to be determined but it is comforting to know we have an enhanced ltc program and we are not dependent on a declining direct mail medium.
Reminder - we have a national conference call tomorrow (Friday 1/12) at 11 am ET.