For 30 years the LTC industry has tried to figure out a way to reach the sandwich generation (adults who have aging parents and children of their own that they are still raising). Nothing has worked.
It is a weird dynamic crossing generations as kids don't want to appear greedy protecting inheritances and/or parents don't want to discuss their finances with their kids. Many families just avoid the topic.
The LTCRplus program is a family benefit and great tool to solve this marketing dilemma. Greg Rogovin recently worked a Facebook lead on a 77 year old BU alum on disability with a husband age 80. Greg activated her benefit and explained how this can help her.
(Note - not our ideal lead but we are working on it - Facebook does not let you narrow age targeting for older than 65 - 65+ is the only category. Younger ages you can select each year).
We discussed this process and a great next step for Greg is to get the specifics on the adult children. He can email them to let them know the benefits that their mom just acquired. If mom needs a medical directive or other legal form, they have a free legal service. He can expalin the other benefits of the program too. Eventually he can cover the funding beneft and explain the options that they can consider. Each generation can do their own plan for paying for LTC and the program provides a common framework to discuss the options. No one appears greedy trying to protect inheritances or probe sensitive financial information.
Siblings can also get involved on this common benefit. The LTCRplus benefit allows us to become the family LTC experts and tell our story to more people. It may have taken us 30 years but this program is the first we have seen that is a friendly and mutually benefical tool to reach multiple generations.
